Previously slated for release on August 10, 2012 and June 29, 2012, Paramount announced in May 2012 that they were delaying the film's release until March 29, 2013 (but was later moved up to March 28, 2013), in order to convert the movie to 3D and boost interest in international markets.
A toyline for the film was confirmed by Hasbro in February 2012. Despite the movie's release being moved from June 2012 to March 2013, the initial assortments of figures, vehicles, and role-play items were shipped to retailers, and appeared on store shelves in May 2012. A Variety article was published stating that the already released figures had been pulled from the shelves and recalled by Hasbro, although the company's official statement indicated that existing product would be sold through. New product shipments were halted by Hasbro, but existing Retaliation figures were available in Target, Wal-Mart, and Toys R Us as late as December 2012. The toyline was re-released in the United States in February 2013. A four-part limited series comic book titled G.I. Joe: Retaliation Movie Prequel was published by IDW Publishing from February 2012 to April 2012. Written by John Barber, it acts as a prequel to the movie.
In a negative review, Betsey Sharkey of the Los Angeles Times panned the \"overwhelmingly complicated, globe-hopping, enemies within, enemies without story line\" and 3D but noted that \"the humor, when it works, offers 'Retaliation' some redemption.\" She ended with: \"It's convoluted. Frankly no one should have to think that hard to keep up with the Joes.\" Another negative review came from Variety magazine's Justin Chang, who ridiculed the movie's large-scale destruction of foreign cities, writing: \"Audiences who thrilled to the sight of Paris under biochemical attack in Cobra will be pleased to watch London endure an even more horrific fate here, although the sequence is tossed off in quick, almost ho-hum fashion, with no time to dwell on anything so exquisitely crass as the spectacle of the Eiffel Tower collapsing.\" He summarized the movie as \"a more straight-faced brand of idiocy than its cheerfully dumb 2009 predecessor.\" 153554b96e