Mac Makeup Done For You
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For makeup devotees, there is perhaps no place more addictive than the MAC makeup store. Row upon row of vivid eye shadow and blush pots crowd the counters. Bottles of nail polish line the wall. Lipsticks and lip glosses (MAC's own Lipglass, a glass-like shine) lay enticingly and command attention. A virtual haven devoted to all things MAC, the store is an energetic, loud, colorful, and bold environment for women (and sometimes even men) of all ages. It's also a terrific place to get a MAC makeover.
The MAC makeover experience is as informative as it is enjoyable. MAC makeup options may vary by store location. Not all MAC stores offer complimentary makeovers or makeup appointments to customers.
Complimentary makeovers demos for customers can be done on a walk-in basis, or you can call ahead for an appointment. Some stores offer various complimentary services for purchases you make. For example, if you purchase false eyelashes, some MAC stores will trim and fit them for you. Not all MAC stores offer complimentary makeover demos, so a quick phone call can determine if the store offers demos and if there is any related purchase requirement.
There are several types of MAC makeovers, such as a costume for a party, Halloween celebration, or bridal makeup. While the MAC website features many types of complimentary and paid makeup choices, not all stores offer the same services. Many of the 30-, 60-, and 90-minute appointments are fee based, or the cost is redeemable with a purchase of cosmetics. In addition, the costs for various MAC makeup services may not be the same for each store location, so you need to verify the services offered and the cost of services with your local store.
Some MAC Cosmetics stores offer makeup consultations at the MAC counter locations for 30, 60 or 90 minutes. The services may be paid or redeemable when you purchase MAC products. Check with individual stores to verify. Some of the services offered include bridal and private appointments. Other services may include costumer applications and lessons,
At the MAC makeup store, also known as a freestanding store (as opposed to the brand's department store counters), the focus is on meeting the customer's needs in selecting her cosmetics. Anyone who has ever undergone a makeover knows all too well the dreaded anxiety that erupts as soon as the makeup artist has finished doing his or her work. You're expected to purchase products - and not just one. You are often left feeling pressured, beaten down, and dismayed at the experience. Generally, you are unlikely to return for a second helping.
Fortunately, the mentality at the MAC makeup store is completely different. MAC, or Make-up Art Cosmetics, Inc., is a division of beauty giant Estee Lauder. Coming from such an esteemed family, it is simply no wonder that the MAC philosophy differs so vastly from other brands. At MAC, clientele are treated with respect, friendliness, and a willingness to actually help. There is a marked lack of intensity on the selling aspect, and this is due in part to the company's decision to pay its employees the highest possible hourly rate. Thus, the focus is directed toward the customer herself and not her potential as a commission-earner for the makeup artist.
There are over 1,000 MAC makeup stores located around the world. The majority of the North American locations are found inside shopping malls. The freestanding stores differ from the department store counters in that the stores offer exclusive, limited edition items not available an